`Yes and No” 2007 The film is made in the Found Footage genre.
The discourse of this film is a story about the role of TV in the life of modern man in Soviet and Post-Soviet space and examines how MASS-MEDIA is the most effective means of manipulation of the public consciousness. It is about the fourth authority, which is capable of adjusting the behavior of the individual and social groups concerning the acceptance of a decision to support or to reject particular representations, values and norms.
If the Soviet authority demonstrated its power with violence and executions (the film uses archival material of events that span 60-80 years: Hungary 1956, Poland 1956, Czechoslovakia 1968, Afghanistan), the new authority operates through so-called “soft power`, in the form of advice and recommendations (video of entertaining television shows and transfers).
The video is a video-clip remix that uses the song, `Yes and No` from a performance by the Soviet singer, Maria Pahomenko. It is a fragment of a song from the Soviet film, `Lichnaya jizn` Valentina Kuzeaeva` made during the 1970s. Two key phrases in this song are: `each man is interesting to us” and “each man is also dear to us.`
This video reconsiders a 60-80 year period from our historical past and the present moment, yo examine the question of self-determination for the individual within society. Today, in this epoch of our consumer society, in which the cult of money, the yearning for material goods as the source of satisfaction, and also the desire to become a TV star, the public does not see how information is manipulated and considers the representations and decisions as a result of its own actions. However, the main danger of the manipulation is the divergence from real problems and real purposes. Everything has been made into a game instead of real life.
The entire plot of the film is infused with the interface of man and system. If during the Soviet time individuality was always outside the system (`you are not on the list`), today man is capable of getting on this list. It is only necessary to decide at what price, at what effort, and you can appear there!